Brand Identity

Many agencies will try and take the concept of brand identity and turn into almost the Holy Grail of Marketing. They will tell you that Brand Identity is something so elusive that they will delve into the very depths of your soul and interrogate your clients to, in the end, present back pretty much what you always knew (in a very nicely bound document, of course)…

Getting back to the simple way of doing things, we believe that your Brand Identity is your company’s personality and that’s what drives all the elements of your marketing and communication strategies. At PURE, we present clients with solutions and tangible products, not just our findings and we don’t change for consultancy time either so we promise not to trap you indeterminably round the boardroom table, armed with flipcharts, post-it notes and annoying buzz words. We like to know you want, and then get on with it.

Don’t misunderstand us, Brand Identity is fundamentally important, but not as complex and nebulous as some might try to lead you to believe. Oh, and if you would like us to trap you round the boardroom table, we can also offer some very nice sandwiches – and post-it notes – and multimedia presentation facilities too, for that matter.