SEO

All the sites which we design are routinely created for basic recognition by the search engines. You can have the best looking site in the world, but if people can’t find it, it’s never going to deliver results.

However, if you are operating in a competitive marketplace where being at the top of the search engines can make a huge difference to the number of enquiries you receive, PURE can deploy specific Search Engine Optimisation (SEO) techniques to help get the ranking you deserve WITHOUT ruining the look, feel and readability of your site.

Without wanting to reveal all at this early stage in our relationship, here are just a few basic things that you we recommend to help your search engine rankings:

Pay attention to how you label, link and index pages in your website

Some design is more search engine friendly than others. Bad news for anybody who still has a predominantly Flash driven site.

Make sure you include relevant content on your site (you see, words are just as important as pictures!)

Keep your site updated regularly with news items – the search engines reward those who nurture their websites

If you’d like to know more about spiders and crawlers and all the other things that make up SEO, just call.

We can also manage a programme of Google Adwords to run independently from your SEO activities, to take you straight to the top of the search engines. You set your daily or weekly budget to make sure you’re not paying too much for your click-throughs, and we’ll then do the rest for you.