Email marketing & eShots

Marketing costs can come down massively when you invest in some strategic e-marketing campaigns to run alongside traditional marketing mechanisms such as direct mail, telemarketing and advertising. Most companies will want to have a mix of marketing materials at their disposal and we see emarketing materials as pretty much essential implements to have in your toolkit.

An e-mailshot can reach hundreds of people in seconds, delivering your message straight to somebody’s desktop. Compare that with postage costs and all of a sudden your cost per ‘hit’ becomes almost negligible. However, don’t limit yourself to just sending out boring sales messages, include genuinely news-worthy newsletters, educational bulletins and all of a sudden people will look forward to receiving one of your e-mails.

Beware the spam! We hate it just as much as you do and that’s why PURE can work with you to draw up a list of targeted e-mail addresses, whether that be from your own prospect/customer database or working with a third party data house to buy in the correct addresses to suit your customer profile.

We will also deal with the actual distribution ie the sending out of your e-mail campaigns, and manage unsubscribes too to ensure compliance with data protection.