Brand Identity

Many agencies will try and take the concept of brand identity and turn into almost the Holy Grail of Marketing. They will tell you that Brand Identity is something so elusive that they will delve into the very depths of your soul and interrogate your clients to, in the end, present back pretty much what you always knew (in a very nicely bound document, of course)…

Getting back to the simple way of doing things, we believe that your Brand Identity is your company’s personality and that’s what drives all the elements of your marketing and communication strategies. At PURE, we present clients with solutions and tangible products, not just our findings and we don’t change for consultancy time either so we promise not to trap you indeterminably round the boardroom table, armed with flipcharts, post-it notes and annoying buzz words. We like to know you want, and then get on with it.

Don’t misunderstand us, Brand Identity is fundamentally important, but not as complex and nebulous as some might try to lead you to believe. Oh, and if you would like us to trap you round the boardroom table, we can also offer some very nice sandwiches – and post-it notes – and multimedia presentation facilities too, for that matter.


Packaging Design – Senses Fabric Conditioner

Here is our latest product design for SNG Commercial. A new range of fabric conditioners called Senses. Being a brand new product we literally had a blank sheet of paper to start with so our team of designers and planners …
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Branding, Website Design and Product Launch – Fikkert 1903

Always nice when a client comes to you with a blank sheet of paper. Fikkerts wanted a clean look for a new range of Fragrances for the home. Our creative team developed the branding then applied it across a full …
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Brand Identity – Scudo

Here is a branding project our team have completed for bathroom retailer – Scudo. Our designers love a project that starts from a blank sheet of paper and continues through the full creative process into design, digital and photography.
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Branding & eCommerce Website – MoonJus

Here is a branding and digital project for technology retailer – MoonJus – suppliers of quality phone and tablet accessories. Our design team created a full identity suite then rolled it out across the website design. The site was developed in eCommerce platform Magento – a feature rich and user friendly eCommerce solution.
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Corporate Guidelines – Mintex Brakes

Every global brand needs a comprehensive set of corporate guidelines. Here is a set we have produced for brake manufacturer Mintex Brakes. With literature, packaging and websites panning many language variants the brand guidelines ensure that the global brand integrity is kept inline with the expectations of a brand leader.
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Vehicle Livery – Andrew Page / Mintex

A new fleet of vehicles for Andrew Page showcasing the Mintex Brake range soon to be seen on a street near you!
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Packaging Design – More Soup

Here are some great looking designs for new soup brand More Soup – you can see some images here showing an evolution through the design process and showing some variations in design options… It’s always nice having a clean sheet of paper to start from – this has resulted in a really sharp looking new design!
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Branding – The Tap Factory

It’s always nice to be able to start with a blank sheet of paper on a branding job. Our client came to us with a new brand name but no identity so we got to work creating the look and rolling it out across a full suite of marketing literature and online material.
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Corporate re-branding – Splice Group

We have been working with Splice Group for over 10 years and seen them grow to a multi-national communications leader. With that in mind we have created an all new corporate identity for to take them through the next ten years!
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Corporate Identity – Orello

A branding project for Kitchen Sink brand Orello. The new identity had to evoke the feeling of flowing water and present the brand in a premium way.
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