Brand Identity

Many agencies will try and take the concept of brand identity and turn into almost the Holy Grail of Marketing. They will tell you that Brand Identity is something so elusive that they will delve into the very depths of your soul and interrogate your clients to, in the end, present back pretty much what you always knew (in a very nicely bound document, of course)…

Getting back to the simple way of doing things, we believe that your Brand Identity is your company’s personality and that’s what drives all the elements of your marketing and communication strategies. At PURE, we present clients with solutions and tangible products, not just our findings and we don’t change for consultancy time either so we promise not to trap you indeterminably round the boardroom table, armed with flipcharts, post-it notes and annoying buzz words. We like to know you want, and then get on with it.

Don’t misunderstand us, Brand Identity is fundamentally important, but not as complex and nebulous as some might try to lead you to believe. Oh, and if you would like us to trap you round the boardroom table, we can also offer some very nice sandwiches – and post-it notes – and multimedia presentation facilities too, for that matter.


Logo and Packaging – Together Health Drinks

It was fantastic to work with Together Drinks on this project. Here is the original branding by PURE – we then went on to roll it out across the packaging, website, advertising and promotional literature…
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Brand Identity – Apollo Blinds

Apollo Blinds is a brand very close to our hearts! We’ve been working on this brand for over 6 years now and have evolved the identity over that period.
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Brand Identity – Aaztec Furniture

We work with Aaztec across a variety of their brands. This is the latest Furniture brand that sits alongside the Aaztec portfolio of businesses.
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Brand Identity – Armstrong Ward

We’ve been working with Armstrong Ward since their conception so it’s been great to work with a clean slate! 7 years on the brand has evolved strongly helped with the strong e-commerce website, regular e-marketing and advertising that we produce…

Brand / Logo refresh – Jump

Jump asked us to refresh their branding – not a complete overhaul – just an evolution of a successful recognisable identity…
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Brand Identity – Aquadart

We created the Aquadart brand from scratch – establishing it as a high end bathroom manufacturer.
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Brand Identity – Sovereign Healthcare

Sovereign Healthcare have been around since 1873 so we were very excited when they asked us to overhaul their branding.
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Brand Identity – Happidog

Provimi asked us to rebrand their Happidog Brand of Dog Food. The original logo was over 20 years old so it was a great opportunity to relaunch an interesting brand.
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