Our video production department have been busy this month producing a new television advert for Johnson’s Dry Cleaner – to be aired throughout October across a wide range of channels. Our creative team came up with the concept of the favourite dress (or suit for the men!) being worn repeatedly but never wearing out or fading demonstrating how Johnson’s revolutionary dry cleaning process is kinder to your clothes making them last longer with no less effective cleaning – kinder to your clothes and the environment… The advert was shot on location in Harrogate and in our studios in Leeds. The bedroom set was constructed with the camera inside the wardrobe. The TV commercial goes hand in hand with a full campaign of press and billboard adverts sitting in line with the in store POS we produced last month…
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- Design
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