Leeds-based Pure Creative Marketing has been chosen by Spink & Edgar Upholstery to launch its revolutionary new sofa range which will hit a select number of high-end retailers in December.
Following a competitive pitch process, Pure was selected as Spink & Edgar’s integrated marketing agency of choice to develop the brand, messaging and website as well as launch
the product to trade and consumer audiences via marketing, advertising, PR and social media.
The new range of luxury sofas, which has replaced 60% of the foam and other manmade materials with unique spring technology, will be launched via a teaser campaign online. It will also be supported by PR and social media to generate interest and excitement before going in-store.
Spink & Edgar Upholstery is owned by Harrison Spinks, one of the UK’s most established and innovative luxury bed makers.
“Our aim was to find a partner that we could work with closely to develop and establish a strong brand identity for a premium product,” said Jo Moore, commercial director of Spink & Edgar Upholstery. “We felt Pure was the perfect match, with the offering of an integrated approach, our campaigns will be consistent with tight messaging across all mediums.”
Tim Illingworth, director of Pure, said: “We’re pleased to be selected as the agency of choice for such a unique and exciting new product, particularly as the competition was so fierce. Harrison Spinks is a well-known brand within the high quality bed market, and we want to build the same reputation and brand loyalty for its new upholstery range.”
Established in 1998, Pure Creative Marketing offers design, marketing, PR, digital and photography in its 5,000 sq. ft. studio at its premises in Pudsey; clients include Johnsons Dry Cleaners, Joseph Turner, Silver Cross and Mintex.